Apple

The Story of Apple

Here on the site, you can see our large selection of Apple products.

Apple's history is gradually known to many.

Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak, under the name Apple Computers, with the goal of changing the way people saw computers.

Jobs and Wozniak wanted to create computers that were small enough to have at home or in the office; to make computers accessible and user-friendly.

The first computer, Apple 1, was created in Jobs’ garage and sold without a monitor, keyboard, and casing, which were added the following year.

Apple II revolutionized the computer industry by introducing the first color graphics.

Wozniak left Apple in 1983 as he quietly lost interest in leading Apple Computers, and Jobs himself left the company after a controversy with Wozniak's replacement, John Sculley, in 1985.

Throughout the 1980s and 1990s, Apple's popularity and business grew, thanks to the plans Jobs had laid out before he left the company, especially his deal with Adobe helped make Apple great.

In 1997, Jobs returned as temporary CEO when Apple began to lose its popularity and made a deal with Microsoft to create a Mac version of their popular software, which quickly became the turning point for Apple.

Jobs redesigned the computers and introduced the iBook, the predecessor to the MacBook, followed by the iPod, which was an MP3 player.

Both quickly became a favorite in the market.

In 2000, Jobs officially became the CEO of Apple.

The first iPhone was introduced in 2007 and quickly became one of the world's most successful products, leading Apple Computer to change its name to Apple Inc.

Apple has only grown since then and is one of the giants in electronics.

What is Apple known for?

As Apple is a giant in electronics, you are most likely familiar with some of their products and have often encountered them in your daily life, either personally or in public.

Apple has launched many successful products over time, but their most successful product lines are probably:

• MacBooks
• iPhones
• iPads
• AirPods

4 Good Reasons to Choose Apple

There is much about Apple that attracts people, and they are popular for a reason.

The company's products are both user-friendly and attractive, and almost all products can be synchronized so you can share your files and pictures, and much more, across all products.

There are many good reasons to choose Apple, and here are just a few of many.

#1 - Accessibility

Apple has created several different features for their products, so you get the best possible user experience.

The Magnifier feature, for example, uses the camera on your handheld products to magnify whatever you point it at - from a pill bottle at home to the menu at a restaurant with dimmed lighting.

You can also use the feature to recognize people; the function uses technology that measures how long it takes for light to hit an object and reflect back.

This can help you, for example, to move more easily through noisy areas or to quickly find an open spot.

Text size can be adjusted so you can make it larger and easier to read on your devices and apps.

This includes for example the calendar, your contacts, emails, messages, music, notes, and settings.

The zoom function helps you quickly enlarge portions of the screen.

Apple's smartwatches also have features that help you have a better user experience.

With AssistiveTouch, people with reduced mobility in the upper body can use smartwatches without needing to touch the screen or various control functions.

Apple has built-in motion sensors and learning capabilities on the device, so your smartwatch detects the small differences in your muscle movements, allowing you to control the screen with hand gestures, such as clenching or pinching your hand.

This feature also works with VoiceOver, so you can navigate the smartwatches with one hand while using a cane or service dog on a leash.

#2 - Anonymity

Anonymity can be something many hold highly, especially now that smart technology finds its way into almost every home.

Therefore, one of Apple's core principles is indeed anonymity.

The right to privacy is a fundamental human right for many, and your devices are important in so many aspects of your life.

Therefore, what you choose to share and with whom, should be completely up to you.

Apple designs their products to protect your anonymity and give you control over your information and what is shared.

Apple's own browser keeps unwanted guests away with Intelligent Tracking Prevention, so you quickly get an overview of all the trackers that their browser blocks across the websites you use.

Apple shares a simplified system profile for the websites that require it, making it even harder for data companies to identify you.

#3 - Supplier Responsibility

Apple believes that everyone deserves to be treated with dignity and with respect for their rights, and therefore, as part of the supplier guidelines, Apple requires that employees receive training on their rights.

Apple has direct contact with thousands of supplier employees about their experiences in the workplace, ensuring that their employees work in safety.

Apple also ensures that both their own and their suppliers' employees have access to training programs focused on the skills that are in demand in their country, both now and in the future.

This includes both technical certifications and management training for robotics and coding.

#4 - Environmental Awareness

Apple actively participates in environmental protection.

In 2020, the company reduced its energy consumption by more than 900,000 tons.

Apple also has a Clean Water initiative, which has saved over 156.3 million m³ of water since 2013, equivalent to a year's supply of drinking water for 226 million people.

The company also collaborates with its suppliers to focus on environmental management, working to support and contribute to environmental efforts in local communities worldwide where suppliers operate.

A number of Apple's suppliers' factories can boast of achieving Alliance for Water Stewardship certification, as they work to understand the water needs of the local communities.

The work includes projects to protect adjacent water bodies and conduct training programs in water management at local schools.

Apple's suppliers have also adopted a Zero Waste initiative, which eliminates the need to send waste to landfills for all their established end-assembly facilities.

Therefore, there are many good reasons to choose Apple.